20 de septiembre de 2007

LA FOTOCOPIA GASTADA

Alguna vez he fotocopiado ilegalmente un libro. O unas hojas de periódico. La etapa universitaria te da la oportunidad de quebrantar la ley de propiedad intelectual por tu propio bien, también intelectual. A veces los libros de referencias no aparecen nunca en las bibliotecas universitarias y así nace un mercado negro de fotocopias, libre y espontáneo, que te permite disfrutar de textos con apariencia de movidos e imágenes de enésima generación que ya perdieron parte de su figuratividad para convertirse en una foto con cierta nebulosa de recuerdo.

Hoy ABC ofrece un titular doloroso: "ETA ha provocado más exiliados del País Vasco que la Guerra Civil en toda España". Las comparaciones en con la memoria histórica surgen en los análisis. Pero la noticia pasa desapercibida frente al envite contumaz de Ibarretxe: un referendum para 2008.

En un momento, esta noticia se convierte en el número uno de los 40 principales de la agenda-setting. Todos los informativos abren con lo mismo. Ibarretxe sabe que la iniciativa y el impulso vienen de su parte, él conoce y maneja los tiempos, para agitar el árbol y recoger nueces tanto en política como en los medios de comunicación. Pura táctica para un fin.

Mientras tanto, el recuerdo no es más que una cantidad de hojas de periódico olvidadas -como la canción de Héctor Lavoe-, páginas amarillentas sin rastro de indignaciones ni de la ineluctable humedad de las lágrimas. La memoria de las víctimas no es target de la consulta.

El funcionamiento del (eco)sistema de medios sigue su camino, dado ahora por los avances digitales. Mientras tanto, la videopropaganda se desarrolla en internet (Francisco Javier Paniagua) junto con otras prácticas de las nuevas tecnologías de la comunicación en la política actual.

La consigna es controlar el mensaje para controlar las consignas. Así el PNV puntualiza en una nota de prensa emitida por correo electrónico ciertas características del Alderdi Eguna para los medios:

"28/09/07

Señal del acto político
12:00.- Izada de la ikurriña. Acto político:
• JUAN JOSE IBARRETXE
• JOSU JON IMAZ

NOTA.- La señal del acto político será realizada por la organización. Los medios de comunicación, las televisiones, deberán llevar un magnetoscopio para conectarse al distribuidor general."

Una operación de comunicación "perfecta", pose a pose, gesto a gesto, con Imaz e Ibarretxe en el papel psicológico de poli bueno y poli malo de una iniciativa para engatusar a las masas.

"El ciudadano normalmente no lee la nota de prensa de un partido sobre un acontecimiento político, lee, ve u oye la noticia elaborada por los medios sobre el mismo. Sin embargo, un vídeo sí que llega directo desde el gabinete hasta el ciudadano. Éste, luego y a lo mejor, también leerá información sobre ello. Mientras, la política se asegura que el mensaje llegue lejos e inmaculado.
Todos los partidos niegan que este formato pretenda sustituir o evitar la intermediación periodística, sino que más bien se trata del punto de vista subjetivo de un partido, expresado en un soporte diferente".

Que la realidad no te estropee una buena noticia... ni una quimera irredenta.

- o -

Primera fotografía: La Vanguardia, 31 de mayo de 1991. Fotografía de David Amón.
Segunda fotografía: El País, 15 de julio de 1986. Fotografía de Davidson.

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